Transparency comes to restaurant wine lists
July 9, 2011 by Mike Carter
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ransparency can often be a bitter pill for businesses to swallow, and a recent example in the Netherlands is providing a vivid illustration. Launched in March, Sterwijnenthuis is a web shop that sells the very same wines that top-rated restaurants serve, but at dramatically lower prices. The result is that some restaurateurs have threatened legal [...]
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The Domestic Wine World in a Nutshell
July 9, 2011 by [email protected]
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Constellation Brands, the 2nd largest wine company in the U.S. behind E&J Gallo, has turned a nice trick. Since May, their PR activities and the ensuing media coverage (across a diversity of topics) largely encapsulate the trends in the domes…
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July 9, 2011 by Mike Carter
Filed under Wine
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he Barony de Turis Coop. V. needed to create a benchmark in the custom wine sector. The strategy was to reposition themselves and change the perception of both the brand and its products. We used the year of foundation as a starting point, and after following the artistic avant-garde work of this time (beginning of [...]
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