Sunday, October 16, 2016

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Share Your Recipes


How to create a Sure-Fire Title for your Recipe


1. Who Else Wants [blank]?

Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire.

While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.

  • Who Else Wants a Great tasting [recipe]?
  • Who Else Wants a Higher Nutritional meal?
  • Who Else Wants More Fun and Less Stress while cooking [name of recipe]?


2. The Secret of [blank]

This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.

  • The Secret of Great Hummus recipe
  • The Secret  to creating the best Pina Colada
  • The Secret of Getting your egg roll to taste like the pro


3. Here is a Method That is Helping [blank] to [blank]

Simply identify your target audience and the benefit you can provide them, and fill in the blanks.

  • Here is a Method That is Helping Novice cook to over come the fear of the kitchen
  • Here is a Method That is Helping to create a scrumptious [recipe name]
  • Here is a Method That is Helping cook the best [recipe name] ever

4. Little Known Ways to [blank]

A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.

  • Little Known Ways to Save on Your ingredients for [recipe name]
  • Little Known Ways to easy home cooking
  • Little Known Ways to a safe cooking on outside stove

5. Here’s a Quick And Easy Way to [solve a problem]

People love quick and easy when it comes to solving a nagging problem.

  • Here’s a Quick Way to Cook a roast
  • Here’s a Quick and Easy way to tender and delicious scallop
  • Here’s a Quick And Easy Way to Prevent tough and rubbery shrimp


6. Now You Can Have [something desirable] [great circumstance]

The is the classic “have your cake and eat it too” headline — and who doesn’t like that?

  • Now You Can Have the tastiest Steak
  • Now You Can Cook the must luscious and tender Steak
  • Now You Can make a Cool and refreshing drink for your Barbeque outing


7. [Do something] like [world-class example]

Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.

  • Cook Like a pro chef
  • Have a Party Like professional catering service
  • Make the most succulent Steak Like a Steak House


8. Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame. Enough said.

  • Cook a Stew you Can Be Proud Of
  • Bake a Pie You Can Be Proud Of
  • Build a three tier Cake You Can Be Proud Of


9. What Everybody Ought to Know About [blank]

Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.

  • What Everybody Ought to Know About making [recipe name]
  • What Everybody Ought to Know About Cooking with Curry Spice
  • What Everybody Ought to Know About Using Fresh Basil