Share Your Recipes
How to create a Sure-Fire Title for your Recipe
1. Who Else Wants [blank]?
Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire.
While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.
- Who Else Wants a Great tasting [recipe]?
- Who Else Wants a Higher Nutritional meal?
- Who Else Wants More Fun and Less Stress while cooking [name of recipe]?
2. The Secret of [blank]
This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
- The Secret of Great Hummus recipe
- The Secret to creating the best Pina Colada
- The Secret of Getting your egg roll to taste like the pro
3. Here is a Method That is Helping [blank] to [blank]
Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
- Here is a Method That is Helping Novice cook to over come the fear of the kitchen
- Here is a Method That is Helping to create a scrumptious [recipe name]
- Here is a Method That is Helping cook the best [recipe name] ever
4. Little Known Ways to [blank]
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.
- Little Known Ways to Save on Your ingredients for [recipe name]
- Little Known Ways to easy home cooking
- Little Known Ways to a safe cooking on outside stove
5. Here’s a Quick And Easy Way to [solve a problem]
People love quick and easy when it comes to solving a nagging problem.
- Here’s a Quick Way to Cook a roast
- Here’s a Quick and Easy way to tender and delicious scallop
- Here’s a Quick And Easy Way to Prevent tough and rubbery shrimp
6. Now You Can Have [something desirable] [great circumstance]
The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
- Now You Can Have the tastiest Steak
- Now You Can Cook the must luscious and tender Steak
- Now You Can make a Cool and refreshing drink for your Barbeque outing
7. [Do something] like [world-class example]
Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
- Cook Like a pro chef
- Have a Party Like professional catering service
- Make the most succulent Steak Like a Steak House
8. Have a [or] Build a [blank] You Can Be Proud Of
Appeal to vanity, dissatisfaction, or shame. Enough said.
- Cook a Stew you Can Be Proud Of
- Bake a Pie You Can Be Proud Of
- Build a three tier Cake You Can Be Proud Of
9. What Everybody Ought to Know About [blank]
Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
- What Everybody Ought to Know About making [recipe name]
- What Everybody Ought to Know About Cooking with Curry Spice
- What Everybody Ought to Know About Using Fresh Basil
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